Sessions
Doing Business
with China
Oct. 30th - Nov. 3rd 2017
Monday - Oct 30th
ARRIVAL
12:30 - 14:00
Welcome Lunch
A first glance at China’s reality, with the Founding Dean of CKGSB, Professor Xiang Bing.
14:00 - 16:30
Lecture: China’s rise & Its Global Implications
Participants will gain critical insights on macro trends, emerging opportunities, and how to compete or collaborate with Chinese companies, and develop cross-cultural competencies to enable and empower participants to have more productive and impactful interactions with Chinese counterparts. At the end of this lecture, participants will have a clear understanding of how to position China within their own organization.
17:00 - 20:00
Self-guided tour: Bund/East Nanjing Road
Tuesday - Oct 31st
09:00 - 12:00
Lecture: China entry strategy & Partner selection
Participants will have the opportunities to explore various China Entry models and learn how to apply appropriate models to the China entry strategy. Partner selection and commercial alliance will be closely examined during the class. Participants will gain critical insights about principles of partner selection and how to develop successful commercial partnerships in China.
12:00 - 14:00
Lunch at campus + free time at Plaza 66
14:00 - 17:00
Company visit:
17:00 - 20:00
Self-guided tour: Old City of Shanghai
Wednesday - Nov 1st
09:00 - 12:00
Company visit:
12:00
Lunch at Campus
14:00
Negotiation exercise at Fleet Market
14:00 - 16:30
Company visit:
16:30 - 18:30
CEO Forum (5-10 CKGSB alumni CEO)
Prof. Li Wei will make a keynote speech about his Business Confidence Index (BCI), a unique index that measures the business sentiment of Chinese executives about China’s macro-economic environment and cuts straight to the heart of the problem by asking senior executives of Chinese companies about certain aspects of their business, providing forward-looking indicators that create a true indication of the road ahead. There will be a CEO panel discussion afterwards involving a selected group of 4 CEOs to talk about Chinese economy and business with Prof. Li Wei.
Thursday - Nov 2nd
08:30 - 12:00
Lecture: Cross cultural Management & Negotiation with Chinese
Chinese culture is uniquely different from the western culture. Participants will understand the Chinese culture roots and key differences as well as how to work with and manage a cross cultural team that does business with China to ensure effectiveness and results. Negotiation with the Chinese will offer insights of Chinese style of negotiation and what strategies western executives should deplore in negotiating with the Chinese.
12:00 - 15:00
Lunch at Campus + High speed train to Hangzhou
16:00 - 17:30
Company visit:
19:00 - 20:00
High speed train back to Shangai
Friday - Nov 3rd
08:30 - 12:00
Lecture: Chinese Consumer Behavior & Social Media Marketing
Participants will gain critical insight of changing Chinese consumer behaviors in the internet era. Behavior differences between Chinese consumers and western consumers will be examined. Participants will also explore a variety of social media marketing channels that can help multinational companies to engage Chinese consumer and promote their products and services.
12:00 - 15:00
Farewell boat lunch & Certification Ceremony
15:00
DEPARTURE